mrs-best-innovation

We’re very excited to announce that we’re finalists for the Best Innovation Award with the Market Research Society. Read all about our game-changing innovation supertool StarMaker

 

INNOVATION RESEARCH MADE BOLDLY SIMPLE

Our goal is to help you increase innovation success rates

We are Winkle. Born out of frustration that market research is too slow, too rigid, while results are too expected. We are fast, agile, and don’t stop until we uncover new and useful learning. Global brands rely on us to cut out the noise, distill data into insight, and deliver it with clarity. That’s our Boldly Simple promise.

SEASONED EXPERTS WORKING ON YOUR BUSINESS

Our global team is made up of research practitioners and brand marketers hailing from some of the world’s largest companies. Our boutique size means these senior leaders work directly on our clients’ challenges. Our growth is tied to your growth. We wouldn’t want it any other way.

ITERATIVE INNOVATION. INSIGHT AT EVERY STEP

Our modular research system is designed to help you iterate. This ensures rigor and insight to guide confident decisions at each phase of innovation. From discovering non-obvious growth to developing products to win in market, we have you covered.

Common business questions clients often bring our way:

  • Where is the white space for my business to grow?
  • What are the products / services my customers really want?
  • Which are my best / highest potential ideas? How can I optimize for in-market success?