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What we do

Improving innovation success rates by fast, clear, actionable insights into consumer excitement and frustration.

Market research is a) magic, b) madness or c) all of the above.

Having been in market research for over twenty years, I’ve seen a lot of what our profession has to offer. Earned some credit for it, too: received the MOA award for ‘Researcher of the year’ in 2013, nominated for the Innovation Award in 2011.

Together with the smart people at Winkle, the market research agency I co-founded in 2007 and part of Happen Group, we conducted some several hundred research projects for a dizzying variety of clients, in a dazzling diversity of markets.

Proud working with
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