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Blog
  27 / 08 / 2015 
 Author:  
lean

By Eve Bayer Marketing Director at Winkle

A common question in large companies today: how can we adopt Lean Startup into our innovation process?

Lean Startup is exciting because it offers a structure for large corporations to adopt the strengths that startups have over them: agility, speed, and a mindset for learning and improving from failure.

In reality, though, it’s hard for companies to shed the legacy processes and culture in order to embrace Lean…

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Category: Best Practice
  18 / 08 / 2015 
 Author:  
overload

By Eve Bayer Marketing Director at Winkle

Marketers in most categories today may find themselves inundated with data, but it seems especially true for those traversing the Travel and Hospitality industry. With summer travel on the brain here at Winkle, here’s a look into how to make data overload feel like a beach vacation.

Hint: it’s all about keeping the human understanding in data collection and analysis. With the right mix of research tools, it’s within…

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Category: Trends
  14 / 08 / 2015 
 Author:  
travel-entertain

By Eve Bayer Marketing Director at Winkle

Here’s a run down of innovation ideas we’ve found that are making an impact for the future of travel and entertainment. Why we love them? They’re each based on genuine human insightinto unmet needs—whether it’s solving frustration, or tapping into our innate need for excitement and stimulation.

Hotels: Technology solves common travel pain points. Starwood showcases new technology that will solve some simple yet potent frustrations…

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Category: Trends
  06 / 07 / 2015 
 Author:  
doing-more-with-less As discussed at MR Summit 2015

By Phil Sandy Chief of Research at Winkle

Market researchers today are under pressure to give greater certainty to their stakeholders, while at the same time they see shrinking budgets, a glut of data sources to make sense of, and new technologies. While such technologies offer promise, they also introduce confusion and risk.

This was the topic of the panel on which I spoke at the recent MR Summit 2015: Insight…

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Category: Best Practice
  01 / 07 / 2015 
 Author:  
walid-1

The third Winkler in a series that gives a peak into what makes Winkle the inspiring place it is: our rockstar team and the unique perspectives and outside passion each brings to work everyday.

Meet Walid Zakaria!

Role: Chief Sales Officer Location: Florence, Italy

Walid grew his reputation as an accomplished client-side researcher at major FMCG powerhouses such as Reckitt-Benckiser, SC Johnson, Nestea and Barilla.

At Reckitt-Benckiser Walid played a critical role in the team that launched…

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Category: News
  29 / 06 / 2015 
 Author:  
emo-lens-example Rigorous and emotion-based consumer feedback to serve agile product development processes.

Winkle announces the release of its latest Concept Screener offering. It provides the most robust quantitative measure in the industry, combined with cutting edge Emotion Analytics via the proprietary engine, Pansensic®.

“We’ve designed the new Concept Screener to serve the real pressures our clients are facing,” explains Global Marketing Director Eve Bayer. “They require more iterative solutions that…

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Category: News