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Blog
  01 / 07 / 2015 
 Author:  
walid-1

The third Winkler in a series that gives a peak into what makes Winkle the inspiring place it is: our rockstar team and the unique perspectives and outside passion each brings to work everyday.

Meet Walid Zakaria!

Role: Chief Sales Officer Location: Florence, Italy

Walid grew his reputation as an accomplished client-side researcher at major FMCG powerhouses such as Reckitt-Benckiser, SC Johnson, Nestea and Barilla.

At Reckitt-Benckiser Walid played a critical role in the team that launched…

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Category: News
  29 / 06 / 2015 
 Author:  
emo-lens-example Rigorous and emotion-based consumer feedback to serve agile product development processes.

Winkle announces the release of its latest Concept Screener offering. It provides the most robust quantitative measure in the industry, combined with cutting edge Emotion Analytics via the proprietary engine, Pansensic®.

“We’ve designed the new Concept Screener to serve the real pressures our clients are facing,” explains Global Marketing Director Eve Bayer. “They require more iterative solutions that…

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Category: News
  10 / 06 / 2015 
 Author:  
zero-to-one-img

Many companies believe that in order to find success they must penetrate large markets and attempt (often in vain) to conquer at least a small percentage of those markets. They then try to find a USP that will set them apart from who they believe are their competitors. In Zero to One, author Peter Thiel contradicts this idea entirely, suggesting that in order to find success, you must…

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Category: News
  30 / 04 / 2015 
 Author:  
bastiaan-art-sq

The second Winkler in a series that gives a peak into what makes Winkle the inspiring place it is: our rockstar team and the unique perspectives and outside passion each brings to work everyday.

Meet Bastiaan Maas!

Role: Senior Quantitative Researcher Location: Amsterdam

Bastiaan is a man of contrasts, and he embodies what keeps life at Winkle interesting. He has a calming and contemplative disposition on the surface. But that’s paired with quite the…

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Category: News
  07 / 04 / 2015 
 Author:  
marieke-meet

This is the first in a new series to give a peak into what makes Winkle the inspiring place it is: our rockstar team and the unique perspectives and outside passion each brings to work everyday.

Meet Marieke Boers!

Role: Senior Qualitative Researcher Location: Amsterdam

What is the most rewarding / energizing moments in your work? Working toward the end result and delivering that to the client—either in a presentation, workshop or report. I find…

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Category: News