Confidently prioritise high potential ideas at the front-end of the innovation funnel
|1||GUIDES BETTER DECISION MAKING||2||FOCUSES
|by spotting strongest ideas early||while minimising waste||with an unmatched diagnostic toolkit|
ROBUST QUANT PERFORMANCE
We apply our advanced evaluation criteria to prioritise your strongest ideas based on the indicators of later stage innovation success. We call it Idea Power.
Idea Power is driven by experience testing 8,000 ideas across 45 markets and 35 categories.
RICH DIAGNOSTICS DESIGNED FOR DECISION MAKING
Story-telling verbatim and dynamic text annotator deepen our understanding of the data to guide next stage concept development.