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What can we Winkle out for you?

Who

People

Inspiring research for innovation success

Born out of frustration with market research that is either too slow, too complex or too rigid, Winkle started making a difference in 1998. Today, we continue to deliver exactly what our clients need to push innovation forward:

  1. smart, fast results
  2. based on sound online and offline research and
  3. focused on action.

How we’ve made a difference:

  • Online data collection on a global scale (’96-’98)
  • Customer dialogue marketing (2001)
  • Co-creation techniques (2006)
  • Lead User Community approach (2007)
  • Facial Coding (2010)
  • Mobile-enabled online communities in emerging markets (2012)
  • PanSensic (2015)
  • Cue Finder (2016)
  • Industry Innovation index (Work in Progress)


30, 45, 5

Consisting of just over 30 practitioners with extensive client-side experience, Winkle takes on commercial research challenges in 45 countries for leading brands all over the world – from each of our 5 offices: Amsterdam, London, Sydney, Toronto, and New York.

Seen someone you’d like to talk with? Find your Winkler in the ‘People’ section below.

Who did I talk to?

Marianne Lanting

Managing Director

Megan Reilly

Junior Researcher

Christelle Pradhan

Account Director

Sebastian Scheffer

Researcher

Got a question? Let us call you back!

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Alice Custers

Finance Director

Julian Kievit

Wizard

Annoek Jansen

Research Team Director

Melike Özen

Research Team Director

Got a question? Let us call you back!

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Aly Rasmussen

Junior Researcher

Ruth Rexwinkel

Senior Researcher

Martijn Fortgens

Researcher

Hans Lingeman

CEO

Got a question? Let us call you back!

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Suzanne van der Erf

Account Director

Maroescha Sanches

Junior Researcher

Stefanie Kamp

Junior Researcher

Phil Sandy

Chief Research Officer

Got a question? Let us call you back!

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Bastiaan Maas

Research Team Director

Stijn van Poppel

Account Director

Marieke Boers

Senior Researcher

Susanne Jönsson

Senior Researcher

Got a question? Let us call you back!

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David Shankman

Managing Director

Suresh Sundaram

Senior Researcher

Bridget Connely

Marketing

Kelly Baggerman

Sales Support Agent

Got a question? Let us call you back!

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Marianne Lanting

Managing Director

Megan Reilly

Junior Researcher

Christelle Pradhan

Account Director

Got a question? Let us call you back!

  • Group 4

Sebastian Scheffer

Researcher

Alice Custers

Finance Director

Julian Kievit

Wizard

Got a question? Let us call you back!

  • Group 4

Annoek Jansen

Research Team Director

Melike Özen

Research Team Director

Aly Rasmussen

Junior Researcher

Got a question? Let us call you back!

  • Group 4

Ruth Rexwinkel

Senior Researcher

Martijn Fortgens

Researcher

Hans Lingeman

CEO

Got a question? Let us call you back!

  • Group 4

Suzanne van der Erf

Account Director

Maroescha Sanches

Junior Researcher

Stefanie Kamp

Junior Researcher

Got a question? Let us call you back!

  • Group 4

Phil Sandy

Chief Research Officer

Bastiaan Maas

Research Team Director

Stijn van Poppel

Account Director

Got a question? Let us call you back!

  • Group 4

Marieke Boers

Senior Researcher

Susanne Jönsson

Senior Researcher

David Shankman

Managing Director

Got a question? Let us call you back!

  • Group 4

Suresh Sundaram

Senior Researcher

Bridget Connely

Marketing

Kelly Baggerman

Sales Support Agent

Got a question? Let us call you back!

  • Group 4
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Who

Articles

Happen is an innovation agency. They generate value using methodologies with proven success in market.

Happen and Winkle are, in a sense, two sides of a fascinating coin. Whereas Winkle is your access to harvesting, analysing and interpreting qualitative and quantitative consumer data, Happen has made concept development and creative consulting its strength. Together, we leverage the power of ideas with the power of market research.

Happen.com

Who

Partner

PanSensic® - The fine-toothed comb of a powerful digital eye.

PanSensic® is a technology that helps you understand the substance of your customers’ narrative in large volumes, locating insights and digging deep to uncover what the customer truly means.

A sophisticated engine for analysis

PanSensic®reads between the lines to extract real value from feedback, comments, complaints, social media, narratives, opinions and experiences for a deeper understanding of your customer needs and frustrations.

The main benefit of using PanSensic® is the objective extraction of hidden clues and messages from unstructured verbatim. With the PanSensic® engine, narratives from different times / subjects can be compared, and deeper meaning can be found by categorising the narrative according to the two lenses below.

  • 15,000 key words work together with cutting edge context relevance algorithms
  • Over 90% context accuracy
  • Audited and improved continuously

PanSensic.com

Amsterdam office

Main office

Keizersgracht 477- D
1017 DL Amsterdam
The Netherlands

Contact us

+31 (0)20 8466 855
info@winkle.nl

Other locations

New York

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1115 Broadway
NY 10010, New York
USA

Contact us

+1 908 931 9700
Send an email

New Jersey

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123 North Union Avenue, Suite 107
NJ 07016, Cranford
USA

Contact us

+1 718 715 0587
Send an email


London

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2 Sutton Lane; 54a Clerkenwell Road
EC1M 5PU, London
United Kingdom

Contact us

+1 718 715 0587
Send an email