Who we are

Our innovation research contributes to innovation success

Winkle is an award winning market research agency that helps clients to increase their innovation success rates. Born out of the frustration that research can be too slow, too complex or too rigid, Winkle delivers exactly what clients need to push innovation forward: smart, fast results focused on action.

  • Pioneers in innovative research techniques
      • Online data collection on a global scale (’96-’98)
      • Customer dialogue marketing (2001)
      • Co-creation techniques (2006)
      • Lead User approach (2007)
      • Facial Coding (2010)
  • Mobile-enabled online communities in emerging markets
  • Practitioners with extensive client-side experience
  • Part of the innovation group Happen
  • Working in 45 countries, in over 30 different categories
  • Offices in Amsterdam, London, Florence, Sydney, Toronto, and New York.
  • Local expertise in key regions around the world.